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For the first time, Amazon expands Stream it Forward to Amazon Music to join the effort to fight #RetireInequality alongside TIAA and Wyclef Jean.
Legendary musician Wyclef Jean isn’t just releasing new music, he’s releasing new music with a mission. Upon learning that 54% of Black Americans retire without enough savings, the iconic artist was inspired to take action the way he always has: with guitar and microphone in hand. In partnership with retirement services provider TIAA, Wyclef is joining the fight to #RetireInequality by releasing ‘Paper Right’ on January 12th alongside featured artists Pusha T, Lola Brooke, Capella Grey and Flau’Jae.
In celebration of the song’s launch, TIAA partnered with Amazon’s Brand Innovation Lab and Amazon Music to spread his message even further. “It’s time to stack our Paper Right for our future financial security,” said Wyclef leading up to the song’s release. Until 2/29/24, streams of Paper Right, and Wyclef’s entire music catalog on Amazon Music will deliver a $1 donation from Amazon, up to a maximum donation of $100,000 (terms apply) — the first time Amazon’s Stream it Forward program has ever been activated with music. Stream it Forward is Amazon’s cause-marketing program where the more you stream select content on Fire TV, the more gets raised for charity. The program offers an opportunity for people to join the fight to #RetireInequality by doing something they already love doing — listening to music on Amazon. The donations will benefit First Generation Investors, a nonprofit organization committed to teaching students how to responsibly invest.
To hype the song’s release, and drive streams, Amazon Music and Amazon’s Brand Innovation Lab are hosting an influencer listening event to promote the song before its official release. The exclusive event will be hosted in Amazon Music’s Artist Lounge in Brooklyn where tastemakers from all over New York City are invited to hear Wyclef perform the song publicly for the first time, learn more about the #RetireInequality mission and hear directly from TIAA leadership on the importance of stacking funds for your future.
About TIAA Financial
TIAA is a Fortune 100 retirement services provider with a goal to provide a guaranteed lifetime income to their customers, through annuities. Their brand-level advertising campaign is to #RetireInequality through purpose-driven activations that bring awareness to the retirement income gap in underserved populations.
About First Generation Investors
Founded in 2018 by University of Pennsylvania students Alex Ingerman, Dylan Ingerman, and Cole Mattox, First Generation Investors (FGI) is an organization dedicated to providing underserved high school students with the financial knowledge and tools needed to take control of their financial futures. FGI is a school-based and volunteer-led program that teaches high school students the power of investing and brings classroom lessons to life by providing students with real money to invest. In the spring of 2019, FGI piloted the program with three local Philadelphia high school students. Since then, FGI has served nearly 2,000 students nationwide.
About the Martin Agency
The Martin Agency is an award-winning, full-services creative agency impacting global culture across sectors. They create increasingly steady buzz around big brands like GEICO, DoorDash, OREO, CarMax, AXE, Old Navy and UPS, to name a few. Recent work includes a co-branded effort between Netflix and GEICO that led to the new movie Leo becoming the #1 film on Netflix; the Solo Stove x Snoop Dog stunt where the famous rapper “went smokeless”; and they were named AdAge Agency of the Year 2023, Adweek Agency of the Year 2020 and 2021, and one of Forbes’ 2023 Most Innovative Companies.
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